PROGRAM

1. Starting the Journey:

• What is entrepreneurship
• Hurdles to becoming an entrepreneur
• Overcoming the hurdles
• The 4 Hs of entrepreneurship

2. Ideation:

• Creative constraints
• Creative exercises
• Brainstorming (discovery and analysis)
• Filtering ideas

3. Customers:

• Market research
• Interview guide/template

4. Value Proposition:

• Choosing a customer
• Developing your value proposition

5. Strategy:

• Entrepreneurial strategy/competitive advantage
• Minimum viable product

6. Bring it together:

• Setting goals
• Vision
• Customer acquisition
• Pitching

1. What is a Business Model?

2. Defining Your Value Proposition:

• Define, Evaluate, Build
• Specific Questions to Ask

3. Ideation Canvas/Action Plan

4. The Value Proposition Canvas (Video and Discussion):

• Customer Map
• Value Map
• Exercise – Completing the Canvas

5. Templates for Writing a Winning Value Proposition

6. Characteristics of Great Value Propositions

7. Checking the Validity of Your Value Proposition

Growth and scaleability goes together but they are not the same. Scaleability is the ability of the firm to handle a growing amount of business (sales, customers, products/services) or demand in a capable and cost-effective manner.

This module is not about starting a business. It is about tips and traps in growing and scaling a business. At the end of this module, participants are expected to be able to:

• Prepare for and grow a business.
• Know the risks and rewards of growth.
• Identify growth challenges and prepare a ‘SMART’ growth plan.

1. Understanding Growth:

• Myths about growth
• The truth about growth
• What does the research tell us about growth?
• A more realistic viewpoint
• Growth Risk Evaluation and Assessment Tool (GREAT): 11 questions to answer.

2. Practical application of GREAT:

• Case Study